World Handicrafts Day is a reminder of the loving and patient hands of artists who, with endless enthusiasm and effort, keep Iranian culture and identity alive in the form of lasting and inspiring works. This important occasion is an opportunity to appreciate the efforts of noble and tireless artists who are the true guardians of the cultural heritage and stories hidden in the traditional arts of this ancient land.

Honoring and preserving this great treasure requires real and lasting support; support that will be achieved in a practical and effective way by creating professional infrastructure, developing targeted markets, and facilitating exports.

At Hegta, we believe that handicrafts are not only a manifestation of our rich culture, but also a golden opportunity for the country's cultural and economic development. Therefore, we pursue supporting the production of Iranian handicrafts and strengthening its position in domestic and international markets as a strategic approach.

In this direction, measures are being taken to support handicraft producers and creators by creating business opportunities and market development, helping to develop distribution and marketing networks inside and outside the country, and providing the possibility of selling handicrafts online through digital platforms.

Also, relying on the capacities of subsidiary companies, using handicrafts for hotel guests and passengers of the rail transport network, designing creative packaging and its presentation are other steps that are being pursued with the aim of promoting this authentic Iranian art by signing a memorandum of understanding between Hegta and the Deputy for Handicrafts.

I sincerely congratulate all women and men artists, craftsmen, and handicraft activists on this blessed day.